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Visualizing use cases for a fun B2B push in social channels.

THE PROJECT

The marketing team at Bluescape wanted a fun infographic campaign for social to show how their product enables users to work together from anywhere.

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THE APPROACH

We outlined a series of use cases which depicted typical work scenarios and diametrically opposed them to some fantastic and fun typically non-work scenarios to demonstrate the powerful collaboration possibilities the product enables.

THE RESULTS

The results are still being collected in this currently active campaign, but one outcome is certain. Bluescape is a fun and colorful brand looking to change the way we work together, and this campaign illustrates that sentiment in living color.