Visualizing use cases for a fun B2B push in social channels.
The marketing team at Bluescape wanted a fun infographic campaign for social to show how their product enables users to work together from anywhere.
We outlined a series of use cases which depicted typical work scenarios and diametrically opposed them to some fantastic and fun typically non-work scenarios to demonstrate the powerful collaboration possibilities the product enables.
The results are still being collected in this currently active campaign, but one outcome is certain. Bluescape is a fun and colorful brand looking to change the way we work together, and this campaign illustrates that sentiment in living color.