Giving Brands a Facelift
A brand refresh is similar to getting a facelift by three different doctors, all at the same time. It is an intricate and detailed operation with numerous parties involved, each with their own unique point of view. Our discussion will surgically dissect a brand refresh from three perspectives: the client, the agency, and the designer to discover their differing opinions, motivations, and what they hope to achieve. Through this discussion we hope to shed light on the various viewpoints to reveal their differences, identify their commonalities, and clarify a pathway to a successful brand refresh.
Design Director, Twitter
Derrit has been an influential and award winning graphic designer for close to three decades. Currently, he is Design Director for Twitter and focuses on shaping a design POV for the brand through #Studio, the company's in-house creative team. This work has led to multiple awards, most notably, the Grand Prix at Cannes.
Creative Director, ATOMIC D
Dickson has worked on all sides of the spectrum: as an artist at agencies such as Crispin Porter Bogusky, to a creative lead at HH Global, to the client side as head of creative at Neato Robotics.
Associate Art Director, ATOMIC D
Melody has been working as a graphic designer at a variety of agencies for the past seven years. A skilled artist and a gregarious colleague, she has risen quickly to the rank of associate art director at ATOMIC D. Mel exemplifies all the attributes a well-rounded designer must have to be successful in this industry.
Brian T. Nowac
Head of Strategy & Creative, ATOMIC D
Brian has used the power of storytelling to inspire audiences of marketing and advertising initiatives for nearly two decades. He is a founder of ATOMIC D, has been creative director at several San Francisco agencies over the past 16 years, and has a fancy mustache.
ATOMIC D is a branding agency with a vision to change the way creative solutions are provided. Over the past seven years we have examined our industry down to the atomic level with the goal of discovering a better way to deliver our services to clients.
By aligning our business goals with those of our clients we have created a symbiotic relationship in which both our agency and our brands maximize the value of the work we produce.
Established in 2014, ATOMIC D has grown into an agency focused on branding, visual content marketing, and advertising campaigns for innovative brands such as Samsung, Twitter, New Balance, and Paramount Pictures
Topics & Agenda
June 22, 2020
Our discussion will begin promptly at 6pm.
Panel Overview & Speaker Intros
5:00 - 5:10 pm
Moderator Dickson Bueno will review the format for our discussion, and introduce the panel of speakers.
5:10 - 5:15 pm
To establish a foundation around the topic of a brand refresh, our panelists will each answer a series of questions on the topic of branding and brand refresh. The purpose is to explore the vast meanings of these terms and gain insight into how, depending on your perspective, the definitions can be quite different.
5:15 - 5:50 pm
The panelists will answer a series of questions covering topics such as the Creative Brief, Qualifications, Expectations, Working Together, Time, Goals, and Defining Success. The audience will learn the wide and narrow differences of opinion between the client, the agency, and the designer. Key take-aways for designers will be provided after each question.
5:50 - 6:00 pm
Following the discussion, the floor will open up to our audience to ask panelists for more detail, insight, and advisement.