Selling the value of big data analytics in 30-seconds… or less.
THE PROJECT
The nearly 200-year-old Dun & Bradstreet wanted to promote their new suite of analytics-based B2B marketing tools, but had relatively little history advertising their products and services in digital. Furthermore, they needed content designed to explain their new positioning and educate B2B prospects about their new product offering.
THE APPROACH
ATOMIC D created a series of animated advertising spots to generate awareness, then produced longer animations to educate and explain the different features, functions, and benefits of the products. Next, we followed up with a live action pre-roll commercial series and a digital marketing campaign to drive product adoption with D&B's customers.
THE RESULTS
The impact was tremendous, generating the highest ROI of any campaign in the history of the company. The success has continued for more than 3 years launching and promoting several new products for D&B with this diverse creative and fresh content.