We specialize in working with companies in the technology sector, so we had a basic understanding of the meaning of the direction. Next, all we had to do was figure out a way to tell the story, and that is exactly what we did. We told the story of data, from where it begins, to how it is processed, to what we get from the results. We had to tell this story quickly, clearly, in as few words as possible to meet our deadline and to be consumable by a European audience. Animation seemed like the best option.